A marketing check-up for your clinic
The full picture: where your clinic loses patients and what to fix first.
- Funnel
- Website
- Maps
- Reputation
- Social media
Four signs that your clinic's marketing needs checking
A check-up exists so that you stop guessing and start knowing.
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New patient numbers are falling
It used to be better, bookings are down, and it is unclear at which stage they are lost.
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You have a website, but it brings no enquiries
People arrive and leave without a call or a booking.
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Advertising costs more, bookings stay flat
The budget grows, so does the cost per enquiry, and the flow of patients does not move.
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Patients choose the clinic next door
Even though your care is better — at the moment of choosing, you are either invisible or not trusted.
In ten years of healthcare marketing I have seen dozens of clinics paying for advertising while patients were being lost at a stage nobody had thought about.
A check-up exists so that you stop guessing and start knowing.
Stages of the clinic marketing check-up
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Funnel figures for every channel
What we do
We follow the path from first view to booked appointment: at which stages patients drop out, and why.
Outcome:
You see which channel eats budget without bringing patients.
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Website and search results review
What we do
We walk the patient’s path through the site: can they find prices and doctors, is it obvious what to click.
Outcome:
A list of what leads to a booking and what drives people away.
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Local search and reputation assessment
What we do
We check your listings on Google Maps, Doctolib and Jameda, the booking platforms and the reviews.
Outcome:
Maps deliver up to half of all first-time enquiries — we show where that flow leaks.
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Social media review
What we do
We go through the content, suggest what to strengthen and define a strategy that works.
Outcome:
You know what to publish and why.
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Closing meeting — 30 to 40 minutes
What we do
We go through the findings, set priorities and answer your questions.
Outcome:
If the problem is not marketing but service or pricing, we will say so plainly.
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The report is yours
What we do
You receive the Patient Loss Map and a plan of work.
Outcome:
A specific list of problems with recommendations and priorities.
The Patient Loss Map — a document that stays with you
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Executive summary
The whole picture on one page: where you lose patients, why, and what to fix first.
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Losses by channel
Website, search, maps, reputation, social media, booking funnel: what we found, why it is a loss and what proves it.
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A prioritised plan of work
What to fix first, what second, and what result to expect from each step.
The difference between a free audit and a check-up
A free audit is usually a sales presentation. A check-up is work to a protocol built on 127 diagnostics.
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Free audit
Purpose: to sell the agency’s services.
Depth: whatever could be looked at in the hour before the call.
Format: a presentation on a call, with nothing left afterwards.0 ₸
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A marketing check-up
Purpose: to give you the full picture and a plan of action.
Depth: three to five days of work to a protocol.
Format: a document you keep and a meeting to go through it.on request
Why clinics choose us as their marketing partner
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45+ clinics
we have run marketing for.
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+30% enquiries
average increase by the second month.
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200 listings
set up on maps and booking platforms.
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6.5×
revenue growth for a client over three years.
FAQ — frequently asked questions
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Why is the check-up paid when other agencies audit for free?
A free audit is usually a sales presentation: they look at whatever they had time to open and steer you towards a contract. A check-up is three to five days of work to a protocol, and the document stays with you.
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We already work with a marketer or an agency. Is there any point?
Yes, as a second opinion. The check-up shows what is genuinely working and gives you the right questions for your current team.
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Can we send our marketer to the closing meeting instead?
Together with you, yes. But the meeting is for whoever decides on budget and priorities — without the owner or manager it loses its point.
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What if it turns out everything is fine?
Then that is what we will say. If the problem is not marketing but service, pricing or the doctors, you will hear it plainly.
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How much of my time will it take?
Half an hour at the start to grant access and answer questions, and 30 to 40 minutes for the closing meeting.
Book a clinic marketing check-up
Send us a message — we will agree the timing and tell you which access we need.